Commercial cleaning companies
Facility walkthroughs with the person who signs the contract.
Marketing and appointment systems for commercial cleaning companies. We run demand, response and scheduling: inquiries screened for square footage, frequency, authority and contract timing, with walkthroughs booked with the decision-maker.
30 minutes · your real numbers · a clear decision
- The appointment
- A scheduled walkthrough with the decision maker
- Screened for
- Facility, footage, frequency, authority, contract timing
- Investment
- Scope shaped after your audit · advertising separate
- First step
- A 30-minute Pipeline Audit
01The commercial problem
A walkthrough with the wrong person is a lost morning.
01
Authority is assumed, not confirmed
An office manager gathering prices and a facilities director with a signature deadline are not the same appointment, and the difference is often discovered on site.
02
The buying window is invisible
Commercial contracts are usually decided against a renewal or termination date. Without that date, follow-up has no timing.
03
Sales cycles outlast follow-up
Commercial decisions take weeks or months. Follow-up built for same-day residential quotes stops chasing long before the decision is made.
04
Scope is not established
Square footage, service frequency, night or day access and specialist requirements decide whether the contract is even worth bidding.
02Qualification
What we establish before a walkthrough is scheduled.
Written into your operating plan and signed off by you before the first campaign runs.
- Facility type and count
- Office, medical, retail, education, industrial or multi-site, and how many locations are in scope.
- Square footage
- Approximate cleanable area per site, which drives both pricing and whether it fits your crew structure.
- Frequency and hours
- Nightly, several times weekly or periodic, and whether service must occur outside occupied hours.
- Authority and process
- Who decides, who else must approve, and whether a formal RFP or procurement process applies.
- Contract timing
- Current provider, contract end or notice date, and the date a new provider must be in place.
- Specialist requirements
- Compliance, insurance limits, security clearance, floor care or medical-grade protocols that must be met to bid.
03The system
From inquiry to a walkthrough worth attending.
Demand Engine
Facility-level demand
Paid search, local presence and targeted outreach aimed at the facility types and areas you are equipped to service.
Creative System
Credibility for a B2B buyer
Pages, proposals and copy written for facilities and procurement audiences rather than consumer offers.
Close Desk
Screened and scheduled
Human response, the qualification above, walkthrough booking with the decision maker, confirmation, and long-cycle follow-up against contract dates.
04The commitment
Fewer appointments, each one worth attending.
Commercial targets are calculated from contract value, sales cycle length, close rate on walkthroughs, geography and the capacity you can commit to new contracts, then written into the operating plan before launch.
What you can verify before committing is the qualification standard, the response methodology and reporting definitions you can audit in your own CRM.
05Commercial cleaning questions
Asked before the plan is signed.
Yes. Site count and total cleanable area are captured at qualification so the walkthrough is scoped correctly before anyone attends.
Contract end dates are stored on the record and drive scheduled follow-up, so an opportunity that is nine months early is still contacted when it matters.
The Creative System produces the proposal and presentation assets. Pricing and the commercial decision remain yours.
We first understand your goals, market, capacity and current marketing. Then we recommend a scope and a tailored investment. Advertising spend and platform usage are separate and paid on your own accounts, and everything is confirmed in writing before launch.
Bring your contract values and capacity. We will model the target.
30 minutes · Your market, capacity and pipeline · No preparation required beyond your numbers