Services

Eight services. One pipeline. One agency accountable for the appointment.

Nothing here is sold as a stand-alone package. Each service is scoped in your operating plan according to trade, area and capacity, and each one hands its work to the next, so a homeowner's attention can be traced to an attended estimate.

  1. S1
    Demand Engine

    Puts the right work in front of the right homeowners.

    Paid Media · SEO & Local SEO · Social Media Demand
  2. S2
    Creative System

    Makes your work legible, credible and easy to act on.

    Websites & Landing Pages · Creative Production
  3. S3
    Close Desk

    Turns interest into a qualified estimate on the calendar.

    Email & SMS Follow-Up · CRM & Automation · Qualification & Appointment Setting

Demand Engine

Puts the right work in front of the right homeowners.

(02) Demand Engine

SEO & Local SEO

Make your business easier to discover when your market starts looking.

Local search is where homeowners check whether you are real, nearby and worth a call. We build the profile, pages and review operations that make that check easy to pass, and we structure service-area content around the projects you actually want, so discovery grows in the places your crews can reach.

Service-area discovery

Map view

Local results

  • Your business
  • Nearby listing
  • Nearby listing

Profile, pages and reviews built around the areas your crews cover.

The map and listings are examples, not real addresses, rankings or service coverage.

What it covers

  • Google Business Profile, listings and review operations
  • Service and service-area pages written for the projects you sell
  • Technical fixes that keep the site fast and indexable
  • Content that answers the questions homeowners search before they call

Typical deliverables

  • Profile and listing setup or clean-up
  • Service-area page structure
  • Review request workflow
  • Technical audit and fixes

Volume and cadence set in the operating plan

ConnectsLocal discovery compounds over time and lowers the pressure on paid budgets; inquiries enter the same tracked path as everything else.

(03) Demand Engine

Social Media Demand

Turn completed projects, expertise and homeowner questions into content that creates demand and supports paid distribution.

Homeowners rarely decide on a contractor from one search. They look at your work, your crew and how you explain things. Social Media Demand turns your completed projects and day-to-day expertise into a steady stream of content, distributes it to a defined local audience, and retargets the people who engaged with a clear next step. The measure is inquiries and estimates influenced, not follower counts.

Project footage becomes a story

Storyboard

  1. 01

    Before

  2. 02

    In progress

  3. 03

    Finished

  4. 04

    What the homeowner decided

Local distribution

Portrait postNext step
  • Organic reach
  • Defined local audience
  • Retargeting
Job-site capture becomes a project story for a defined local audience. Frames are placeholders, not client projects.

What it covers

  • Project stories built from your real work: before, during, after, and what the homeowner decided
  • Expertise content that answers the questions homeowners ask before they commit
  • Planned distribution to a defined local audience, organic and paid
  • Retargeting that brings interested homeowners back to a clear next step

Typical deliverables

  • Content calendar tied to the campaign plan
  • Project story formats and captions
  • Short-form video edits from your footage
  • Retargeting audiences and creative sets

Volume and cadence set in the operating plan

ConnectsSocial demand warms the audience paid search converts, and gives every ad and page proof that your company does the work it advertises.

Creative System

Makes your work legible, credible and easy to act on.

(04) Creative System

Websites & Landing Pages

Give every campaign a clear, credible path to an estimate.

A campaign is only as good as the page it lands on. We build pages for one decision at a time, with the project, the area and the next step made obvious, and with the proof a homeowner needs placed exactly where they hesitate. Everything is tracked to the estimate request so the numbers can be traced back to the source.

One page, one decision

Landing page
Project and service area
Proof · process · financing

Request an estimate

Placed where the decision is made

Questions homeowners ask before booking
Project
Request

Same order on mobile

Desktop and mobile views keep the project, service area and estimate request easy to find.

What it covers

  • Fast pages that answer three questions: do you do this work, do you work here, can I book now
  • One landing page per campaign and project type, not a brochure home page
  • Proof, process and financing information placed where the decision is made
  • Tracking wired to the estimate request, not just the click

Typical deliverables

  • Campaign landing pages
  • Estimate request flow
  • Service and service-area templates
  • Event and form tracking

Volume and cadence set in the operating plan

ConnectsThe page is where attention becomes an inquiry. It carries the campaign's promise and hands the request to the Close Desk with everything already captured.

(05) Creative System

Creative Production

Build the ads, project stories and visual assets your market needs to choose you.

Contractors have something most advertisers do not: real work to show. Creative Production turns it into ads, project stories and estimate-stage materials that look like your company and speak to the homeowner's actual decision. We direct capture on site so your crews produce usable footage without slowing the job down.

One master asset, every format

Master artboard

Project asset, copy and brand elements

  • Square 1:1

  • Portrait 4:5

  • Landscape 16:9

A project asset is prepared once and adapted to the formats each channel needs. Artboards do not show client work.

What it covers

  • Ad creative and copy built from your real projects and crews
  • Photo and video direction for job sites, so the footage is usable across channels
  • Offer design and estimate-stage materials that match how you sell
  • Brand consistency across ads, pages, social and follow-up

Typical deliverables

  • Ad creative sets by channel
  • Project story and before/after formats
  • Shot lists and capture guidance for crews
  • Estimate presentation assets

Volume and cadence set in the operating plan

ConnectsCreative is the shared material behind paid media, social demand and the pages, so the promise a homeowner sees matches the company that shows up.

Close Desk

Turns interest into a qualified estimate on the calendar.

(06) Close Desk

Email & SMS Follow-Up

Keep relevant inquiries moving with follow-up, confirmations and reactivation.

Most of the value in a pipeline sits in what happens after the first conversation. Follow-up runs the confirmations that protect show rate, the sequences that keep quoted projects warm, and the reactivation that turns your existing database into estimates, all on a written schedule with consent and opt-out handled correctly.

A sequence, not a memory

  1. Acknowledgement

    Inquiry received, booking link included

  2. Homeowner reply

    Picks a time or asks a question

  3. Confirmation

    Details of the agreed estimate slot

  4. Reminder

    Sent before the visit

Reschedule branchOpt-out honoured
Timing, channels and wording are set in the operating plan. Every sequence includes a reschedule or opt-out path.

What it covers

  • Immediate acknowledgement and booking links when a person is not free
  • Confirmation and reminder sequences before every estimate
  • Quoted-not-sold follow-up on a schedule instead of on memory
  • Reactivation of past estimates and past customers, with opt-out handled properly

Typical deliverables

  • Confirmation and reminder cadence
  • Quoted-not-sold sequence
  • Database reactivation campaigns
  • Opt-out and consent handling

Volume and cadence set in the operating plan

ConnectsFollow-up protects the appointments the rest of the system produces and brings past opportunities back into the pipeline.

(07) Close Desk

CRM & Automation

Connect the source, conversation, next action and booking in one trackable process.

We configure your CRM around the estimate: what an inquiry is, when it becomes qualified, when it becomes an appointment, and what happened after. Routing and automation give every record a next action, and the source travels with it so channel decisions are made on appointments rather than clicks. Ownership, access and handover are documented before launch.

One record across four stages

Pipeline

Inquiry01

  • Source
  • Owner
  • Next action

Qualified02

  • Source
  • Owner
  • Next action

Booked03

  • Source
  • Owner
  • Next action

Attended04

  • Source
  • Owner
  • Next action
Generic pipeline stages with the fields that travel with each record. Booked means a slot was agreed; attended is recorded separately after the visit.

What it covers

  • Pipeline stages and fields configured around the estimate, not around a generic sales funnel
  • Routing and automation so every inquiry has a next action and an owner
  • Source stamped at creation and carried through to booked and attended
  • Dashboards that show the rates that matter, on data in your own accounts

Typical deliverables

  • CRM configuration or clean-up
  • Stage, field and routing rules
  • Automation workflows
  • Reporting dashboards

Volume and cadence set in the operating plan

ConnectsThe CRM is the spine of the program: it is where source, conversation, appointment and outcome meet, and where every reported number can be checked.

(08) Close Desk

Qualification & Appointment Setting

Check project fit and help interested homeowners take the next step.

An inquiry becomes an estimate appointment in a conversation, and that conversation should follow criteria you have agreed rather than whoever happens to pick up. We respond during the coverage hours in your plan, qualify against written criteria, book into your calendar with useful notes, and work no-shows and unreachable inquiries on a schedule.

Qualified first, then a slot

  • Project
  • Service area
  • Timing
  • Decision-maker

Estimate calendar

  • Morning
  • MiddaySlot agreed
  • Afternoon

Availability follows the capacity you confirm

Criteria are agreed with your team before launch. An agreed slot is a booking; attendance is recorded separately after the visit.

What it covers

  • First response to inbound forms, calls and messages during agreed coverage hours
  • Qualification against criteria you sign off: project, property, area, timing, decision-maker
  • Booking directly into your calendar with notes the estimator can use
  • Recovery of no-shows and unreachable inquiries on a defined schedule

Typical deliverables

  • Written qualification criteria by trade
  • Response scripts and coverage plan
  • Calendar and capacity rules
  • Call review on the agreed cadence

Volume and cadence set in the operating plan

ConnectsThis is where the pipeline becomes an appointment. Everything upstream exists to give this conversation the right homeowner at the right moment.

How services are scoped

The operating plan decides what runs, how much, and when.

Before launch, we agree which services are in play for your trade and area, the coverage hours for the Close Desk, the appointment capacity the plan is paced to, and the targets the record will be read against. That document, not a package name, defines the engagement.

  1. 01The Appointment Engine →
  2. 02How the work is measured →
  3. 03The Pipeline Audit →

Which of these is missing from your pipeline?

The Pipeline Audit walks your numbers from source to attended estimate and shows which services would change the result first.

Contractor shaking hands with homeowners after an in-home estimate